How does the collaboration for creating a new website work?

1. Project scope
2. Creating the website structure
3. Content creation
4. Website design
5. Website development
6. Testing
7. Launch
8. Ongoing website maintenance

• Project Scope

The first step is defining what we want to achieve with the website. We need to set clear and measurable goals to guide the project. We’ll identify target audiences and analyze their preferences—what they like, what they dislike, their shopping habits, and any other relevant information that will help us design the website specifically for them.

Often, clients believe that the website should primarily meet their own preferences. We don’t entirely agree with that. It’s much more important that the website meets the needs of our client’s potential customers. Sometimes, clients come with a clear, subjective idea of how the website should look, be structured, and function. However, this vision might not align with what the customers actually want.

Different groups of people behave differently and have varying expectations. If we don’t fully understand the customer, even the most beautiful and modern website may fail to engage them. Without insight into the customer’s habits and preferences, the site might not deliver the desired results.

Typically, at the start of the project, we will address the following together:

1. What do we want to offer potential customers? Why should they be interested in our products and services, and what added value do we bring? We’ll define the vision, mission, and positioning.
2. What are the goals? Without clearly defined goals, we wouldn’t be able to analyze whether our new website delivers the expected results in the future. Having clear KPIs is essential. Not sure what KPIs are? This article from Honza will clarify it for you.
3. Who is our target audience? What are this group’s preferences? How do they respond, and how can we engage them?
4. Who is our competition? We’ll analyze their strengths and weaknesses, examine competing websites, and learn from their mistakes. This analysis helps position our project effectively within the market.
5. It’s crucial at this stage to define the project scope properly, which will outline the time requirements for each phase, set the project’s budget, and identify key milestones on the timeline to guide us throughout the project.

• Creating the Structure/Layout of the Website

Now that we’ve gathered all the necessary inputs, we can start building the website. We know what we want to create, who we are creating it for, and how much content we will need.

At this stage, it’s essential to create a suitable structure for the content. We need to ensure that future visitors can easily and quickly navigate the information and be guided step by step toward the actions (or multiple actions) we expect them to take. This involves focusing on the logical distribution of text, well-placed buttons, and a smooth flow of information. We want to avoid overwhelming visitors with unnecessary details or elements that distract them from the main goal.

We consider where text information needs to be visualized for better understanding and where brevity is crucial. All of this is mapped out using simple shapes to create a wireframe. This wireframe is a basic model that, due to its simplicity and lack of detailed graphics, reveals potential weak spots that we need to address.

We then test this structure with real users who are not familiar with the project. This allows them to independently evaluate whether the user journey is clear and if the design meets customer needs. We revise any problematic areas based on their feedback—nothing is left to chance.

It’s also critical not to neglect the mobile version. It must be designed just as well, if not better, than the desktop version. In fact, extra attention is needed here, as data from Czech users shows that the majority of web traffic now comes from mobile devices.

• Content Creation

Content for a website is always tailored to its specific needs. This usually involves text, images, infographics, or videos, but client collaboration is key. Be prepared for us to ask a lot of questions—really, a lot. While we are experts in our field, we can’t possibly understand other industries well enough to create meaningful content without client input.

If you dedicate time to working with our copywriters, they’ll craft high-quality, engaging text that will resonate with users. Our graphic designers will create infographics, illustrations, and other materials to complement and clarify the text. The saying “a picture is worth a thousand words” holds especially true in the fast-paced online world, where visitors often don’t have much patience. Does the project require attractive product photos, lifestyle images, or video tutorials? Our photography and video production specialists will ensure the final result leaves a strong impression.

• Web Design

After creating the website’s structure and filling it with content, we move on to dressing the site in an attractive graphic design. Design, like everything else, has its own logic and hierarchy, and all the elements must work together harmoniously. We anticipate that certain design aspects will evolve alongside the content over time, and we account for that in the design process. However, it’s much harder to create a design for a website that isn’t content-complete or where goals aren’t clear, so it’s important to follow the step-by-step process of website creation.

A good design is crucial. Within the first few seconds, a customer needs to understand they’re in the right place and can find what they’re looking for on the site. Whether they land on the homepage or are directed to a specific landing page or product detail from a banner ad, their experience must be seamless.

One poorly placed, hard-to-see, or incorrectly named button can lead to significant financial losses. Lengthy, unstructured paragraphs can easily deter users from reading. Chaotic information layout or unintuitive navigation will drive visitors away quickly.

Thanks to our team of experienced professionals, we can prevent all these issues. We think like your customers, and that’s why we can design websites that are beautiful, functional, and highly conversion-focused.

• Web Development

Once the design of a fully content-ready website is approved, we move on to the actual programming stage. At this point, the appropriate technologies are selected—programming languages, databases, frameworks, hosting services, and more. Developers, who bring the design to life, require the site to be as fully developed in terms of content and design as possible before moving into coding. It’s significantly easier and more cost-effective to make adjustments in earlier phases than to rework sections already coded by a developer.

At Four Bros, we don’t push a website into the programming phase until both content and design are finalized. Our developers have several options for building the site, depending on the budget. Whether it’s custom WordPress solutions, a unique Shoptet template, or a fully bespoke e-commerce platform, we ensure full responsiveness across all projects. The right technology stack is carefully selected to fit the specific needs of each project.

• Testing

Once development is complete, the new website undergoes thorough testing. Our shared goal is to ensure that the site runs smoothly and efficiently across all the devices commonly used to access websites. There are hundreds of devices, so it’s impossible to test them all, but there are common bottlenecks across different device categories that we focus on.

We know how to identify these weak points and resolve potential issues. Our testing doesn’t just focus on the technical performance of devices; we also evaluate how users navigate the site to ensure everything works as planned. This proactive approach helps us catch any potential problems before real customers start visiting the site.

Have you decided to create a new website? Now you know what lies ahead. Designing a new website or e-shop is a long-term process, and if the result is to meet your predetermined goals and expectations, every step must be fine-tuned down to the smallest detail. That’s where we come in! Let’s dive in and take your business to the next level.