What to Expect When Creating a New Website

Developing a New Website is a Long-Term Commitment

To make a website successful—meaning it helps you achieve your business goals and generates profit—it cannot be developed in a single afternoon. It’s a significant investment, which is why it’s crucial to carefully manage the process from the very start and avoid rushing through it. Building a new website requires thorough planning, research, and execution. But how do you go about it?

Web development isn’t something most clients deal with regularly, which is why you need a partner with experience in designing successful websites. Someone who can guide you through the entire process and clearly explain all the important aspects from the beginning, enabling you to make the right, informed decisions. The shared interest and goal of the partnership is to create a solution that meets the established objectives.

Copying Competitors Isn’t Enough. In Fact, It’s a Path to Failure

We understand that creating a website may seem like a relatively simple task at first glance. One might think that just copying a competitor’s site, giving it a different design, and voilà—a new website is born. But that’s not how it works.

Every company is unique, with specific needs, processes, workflows, values, competitive advantages, and customers with different demands. That’s why it’s essential to properly evaluate all the information at the start of the project and make the most of it to ensure the website’s efficiency and proper return on investment. This is where we excel.

The online environment is highly competitive, and the battle for a visitor’s attention can be lost in just a few seconds. After all, it’s so easy to click on another link and suddenly be on a competitor’s site! To capture a customer’s attention and ensure they buy your products or services, you need to know how to engage them. A randomly assembled website that lacks structure won’t appeal to anyone. If you want to win over a customer, you need to grab their attention within seconds and hold it until they complete the desired action—like making a purchase.

The Needs of Both the Company and the Customer Are Key

Whether it’s a robust e-shop with thousands of items or a site showcasing a specific product or service, there are several crucial steps we must navigate together to create a well-designed website—skipping these could backfire later. The costs, which may seem high at first, can quickly pay off with a well-structured website. On the other hand, a poorly made, cheap website has little chance of success and often leads to additional expenses due to inadequate planning.

To build a website that’s easy for potential customers to navigate, we need to thoroughly understand both perspectives. First, we focus on your side, as the business offering a product or service. You need to clearly define the purpose of the website and how we will measure and evaluate the goals.

Then, there’s the customer’s side. They come with specific expectations that we must meet before they decide to take the desired action, such as making a purchase, leaving contact details, or downloading a catalog. The customer is looking for something, and out of all the available options, they must choose you—and once they do, they should not second-guess their decision. Only then can we consider the project a success.

A Good Website Brings Customers Back

Did a customer find and visit your new website? Now you need to engage them by ensuring that your site is the best match for what they were looking for and presents it in a way that convinces them they’ve made the right choice. To achieve this, you need great design and content. Additionally, regardless of the device they’re using, the website should smoothly guide them to the point where they take the predefined action you want, without any issues, errors, or delays.

The customer must leave the site satisfied, meaning they got what they wanted and had a positive experience throughout the process. But we need to think beyond just this one interaction. Once a new customer completes the desired action, they often become even more valuable to the business. They’ll return, recommend your site, and now that you have their contact information, you can reach out with additional offers—such as through effective email marketing.

How to Create a New Website Step by Step

If you decide to embark on a journey with us to create a polished new website, you can expect an itinerary that looks something like this:

1. First Contact

Let us know at marketing@fourbros.cz. Together, we’ll outline the form of collaboration and align expectations.

2. Project Scope

We’ll establish clearly measurable goals, understand your customers’ needs, and fine-tune time estimates.

3. Website Structure Creation

We’ll design a layout that ensures easy navigation for your customers and tailor the website’s structure to meet specific requirements.

4. Content Creation

If you’re starting from scratch, we can provide everything from engaging texts to photos and infographics. If you have existing materials, we’re happy to review and refine them.

5. Website Design

Our web designer will review the proposed site and ensure that it’s user-friendly and meets both functional and graphic objectives.

6. Web Development

From implementing off-the-shelf solutions to building a custom website from scratch—now the coding begins.

7. Testing

Is everything working? The new website needs thorough testing to iron out any bugs and ensure everything runs smoothly.

8. Launch

The big day comes only after everything has been properly tested—then we can move into full operation.

9. Ongoing Website Maintenance

It doesn’t end with the launch. Continuous care is essential for keeping the website in top shape, and we’re happy to assist with that too.

Interested in more details? Check out the second part: How Collaboration Works When Building a New Website, or feel free to reach out to us directly.

We look forward to seeing you onboard!