Simply pro

We had a few ideas in our heads right away and we started working on them immediately. The new visual identity had to be fresh, modern, but at the same time clean, simple and, for the sake of corporate, church and government clients, a little conservative. The basic pillar of the new brand was a circular motif that not only continued the old and inappropriate, albeit very familiar to clients, logotype, but above all perfectly illustrated the style of their work – a never-ending and mutually supportive set of activities. Two unconnected, overlapping circles were created, symbolizing the “carousel” (as the client aptly called it during the first meeting) of their activities. Complemented by a modern patchless font in multiple cuts, they laid the foundation for the new Simply Pro logo. This was followed by the preparation of a set of materials ranging from business cards and email signatures to USB drives and document folders. Judge for yourself how you like it.

When designing the website, we were clear: the aim of the website would not be to present individual services, but rather a unique and comprehensive approach to work. The website must be clear, simple and with a minimum of distracting content – their clients demand efficiency and professionalism, not cool solutions, and without a face-to-face meeting with the client it won’t work here anyway. So a five-page website was created that outlines the history, experience, references, and approach to the firm’s work in a few steps. It was necessary to highlight the segments of interest within the grant, which we solved by changing the header image so that the user would be clear at every point on the site that Simply Pro would help them with their type of business.

The obvious candidate for us to start with was ads in search networks. Simply Pro doesn’t have the capacity to create content and trying to convince potential entrepreneurs, directors or bishops to collaborate on donations with a display campaign is definitely not the right fit. Potential clients have to solve the problem themselves, we just offer them the best solution. And the best is! During our long-term cooperation we have seen for ourselves why clients prefer Simply Pro. Keyword analysis, structure and account preparation – all with the active participation of the client, as a word-of-mouth expert in this segment, was a matter of moments. In preparing the structure of the ads, we paid particular attention to the values and approach to work, simply what you can “talk around” in an ad, but not in a face-to-face meeting. Immediately after the launch, while the website was still a makeshift one-page site, the first leads started pouring in. And they were really relevant with follow-up calls and in-person meetings. You can see that when the client and the agency do their job well, and they fit each other, everything just makes sense!