
MARKY Sport
Custom-made sports jerseys and leisurewear for teams from A to Z.
Custom-made sports jerseys and leisurewear for teams from A to Z.
The jersey manufacturer is successfully reaching out to both new and existing clients and is planning to expand internationally.
The Czech Republic is a nation of athletes, with numerous professional teams across various sports. When you add amateur teams to the mix, the potential customer base is immense. This was the thought process of Adam Janák when he founded MARKY Sport. His goal was to design and produce apparel for team sports.
The biggest benefit for the customer, which has distinguished the company from the competition from the very beginning, lies in its ability to handle everything “under one roof”. MARKY Sport manages everything from graphic design and measurements to final production. All of this is done within a matter of days, allowing the company to handle orders that need to be completed as quickly as possible.
It quickly became clear that this concept was heading in the right direction. The company soon gained a reputation as a reliable partner for both professionals and amateurs, who might otherwise struggle to obtain the sports apparel they need. For example, not everyone knows in what format to provide graphic materials to the manufacturer or how to measure sizes accurately to ensure the clothing fits perfectly. At MARKY Sport, the client doesn’t have to worry about any of that.
The company’s product range can be easily divided into two categories. The first includes sports jerseys, while the second consists of other apparel needed by athletes, such as tracksuits, t-shirts, hoodies, and more. Additional items like towels, sports bags, or functional underwear can also be ordered. Since the company exclusively targets team or group clients, the minimum order quantity is 10 pieces. Therefore, ordering just one jersey or t-shirt is not possible.
After years of successful business, Mr. Janák began to feel that the company needed to improve not only the promotion of its products but also to better engage both potential and existing clients.
The first thing we focused on was performance campaigns on Google and Facebook. Before our collaboration, the Facebook campaigns weren’t working at all, and the Google campaigns were very limited in effectiveness. Their results fell far short of expectations. Therefore, we conducted a thorough review and revamped their settings from the ground up.
Alongside this, we redefined the KPIs – key performance indicators – by which the success of the campaigns would be measured. Our primary focus was on generating leads, specifically situations where a person clicks through from the ad to the company’s website and submits an inquiry form.
The results were almost immediate. Year-over-year, the number of visitors who clicked through to the website from ads increased by 3,075%. Since the campaigns were launched, Facebook alone generated 72 leads. The Google campaigns also showed very strong results.
Along with the campaigns, we also focused our attention on the company’s website. During the preliminary analysis, we discovered several issues that were unnecessarily reducing the site’s attractiveness to search engines and pushing it down in search results. The main problems were duplicate titles and headers. We immediately began changing them to ensure that each one was unique and SEO-friendly, optimized for search engines.
This was closely tied to the keyword analysis of the website, which initially didn’t perform well either. Many products lacked relevant keywords that people typically use to search, while others had poorly chosen terms. We restructured the site’s content to make it not only more readable for customers but also better recognized by search engines. This approach proved successful as well. Year-over-year statistics showed a 300% improvement in search performance on the site, confirming once again that quality content significantly impacts search rankings.
We also made certain changes to the site’s design. We identified several areas that might discourage potential clients from making a purchase due to their complexity. We quickly addressed and fixed these issues.
Mutual collaboration, built on trust and close communication, delivered results every day. MARKY Sport consistently saw an increase in orders, with many existing customers returning repeatedly in addition to the influx of new ones.